Since 2014
GAAM was founded in 2014 by Adam Gillberg and Mårten Åkeson with a simple idea: training and health should be for everyone who wants to move forward, not only for those who are already there. Since then GAAM has grown into a Swedish foodtech brand with supplements, health foods and healthier everyday foods that make daily life simpler and goals possible.
We believe in the power of an active choice. The choice to strive for performance, balance and wellbeing in every part of life. Our journey is not only about strength or endurance, but about strengthening your potential and celebrating every step along the way.
Empower your potential
Our promise is short. We are here so that you can reach your full potential, in the gym and beyond. It is as much about recovery, sleep and everyday life as about the next personal best. Our products are not the goal, they are the tools that make it possible.
Manifesto
We are more than a brand. We are a community of people who want to push limits, challenge norms and redefine what it means to succeed. Our doors are open to everyone who shares our picture of a life well lived, a life where training, health and personal growth meet.
We cheer for the bold and the persistent. At the same time we stay grounded, respectful and humble, knowing that every journey is unique. Whether you train to compete, to have more energy or to feel better, you are welcome here.
Every step forward is a step towards a better you. Welcome to GAAM.
What we do
GAAM develops supplements and health foods for people who live actively: protein powder, creatine, amino acids, pre-workout, gainers, vitamins and minerals, energy drinks, protein bars and healthier foods such as pancake mix, porridge and pudding. All with the same starting point: clean, simple formulas that do their job, without the noise.
Where to find us
You can shop directly here on gaamnutrition.com. In Sweden, GAAM is also available at Proteinbolaget and in grocery stores including ICA, Coop, Willys, Hemköp, Citygross, 7-Eleven, Pressbyrån, Preem and OKQ8. Read more about our retailers.